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  • Buying in: what we buy and who we are by Rob Walker

    The author of the book: Rob Walker

    Date of issue: January 5th 2010

    Last download: 19 days ago

    Edition: Random House Trade Paperbacks

    Book Title: Buying in: what we buy and who we are

    Page views: 3195

    Uploaded: 1131 times

    ISBN: 0812974093

    ISBN 13: 9780812974096



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Read full description of the books: Buying in: what we buy and who we are

Brands are dead. Advertising no longer works. Consumers are in control. Or so we're told. In Buying In, Rob Walker argues that this accepted wisdom misses a much more important cultural shift, including a practice he calls murketing, in which people create brands of their own and participate, in unprecedented ways, in marketing campaigns for their favorites. Yes, rather than becoming immune to them, we are rapidly embracing brands. Profiling Timberland, American Apparel, Pabst Blue Ribbon, Red Bull, iPod, and Livestrong, among others, Walker demonstrates the ways in which buyers adopt products not just as consumer choices but as conscious expressions of their identities. Part marketing primer, part work of cultural anthropology, Buying In reveals why now, more than ever, we are what we buy—and vice versa.



Reviews for the book Buying in: what we buy and who we are


ELLIOTT
Time flew unnoticed.
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SETH
Despite the criticism, I liked the book!
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NOAH
The first review I put my soul in.
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HOLLIE
A useful book to free yourself from negative emotions and joy.
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MIA
Great book!
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